Soda Spoon gets its name from an endearing old wives' tale passed down from one of our founder's grandmother. She firmly believed that placing a spoon in a glass of soda before refrigerating it would prevent the soda from going flat. This charming habit became the inspiration for our agency's name.
Why Name an Agency After an Old Wives' Tale?
You might wonder why we chose to name our marketing agency after an old wives' tale. The reason is simple! We started Soda Spoon to stand out in an industry often filled with outdated strategies and old stories about what once worked in the early days of the internet. These are the old wives' tales of the agency crowd, and they’re not nearly as charming as an adorable old lady confidently putting a spoon in her Pepsi.
At Soda Spoon, we reject the reliance on old wives' tales and anecdotal evidence. Instead, our approach is grounded in research, testing, analysis, and innovation. We are committed to delivering results for our clients by utilizing modern, data-driven strategies.
Our Approach
- Research: We dive deep into market trends, audience behaviors, and industry insights to create informed strategies.
- Testing: We continuously test our campaigns and tactics to ensure they are effective and delivering the desired outcomes.
- Analysis: We analyze data meticulously to understand what works and what needs improvement.
- Innovation: We stay ahead of the curve by embracing new technologies, methodologies, and creative ideas.
And sometimes, we still put a spoon in our soda, because one old wives' tale never hurt anybody.
About Our CEO, Richard Ricketts
Richard, our founder, is a creative and innovative leader driven by a passion for creating products and services that have the potential to change people’s lives. As a successful entrepreneur, he loves using his skills and expertise to help others build the companies of their dreams.
When Richard isn't building brands, you can find him spending time with his family, driving one of his beloved cars, or relaxing on a golf course.
At Soda Spoon, we cherish the charm of the old wives' tale that inspired our name, but we leave outdated strategies behind. We are dedicated to helping our clients succeed through research, testing, analysis, and innovation. Join us on this journey, and let’s create something extraordinary together.
