There’s no magical formula for ranking on the first page, but Google heavily favors websites with quality content developed around relevant keywords. Simply placing a keyword as many times as possible within your content will hurt your rankings.

There are several factors to consider here. Every website has specific needs and converting visitors into customers can be tricky. It’s best to start with a website audit and user experience review to diagnose your site's conversion restrictions.

Google considers the quality of your backlinks, not the number. You want to obtain links from authoritative websites in your industry to indicate that you’re a knowledgeable and reliable company to do business with.

There’s no set timetable for when you’ll start to see rankings improve. Some businesses see progress within a few months, but many others need a year or more to recover from a Google penalty or clean up their content and backlinks.

By setting up a Google Business Profile account, formerly Google My Business, and building a presence on local listings websites (e.g. Yelp, TripAdvisor, etc.), users will be presented with your location and contact information when they make a geographic-based search.

Search rankings change all the time, but if you’ve seen a significant drop, it could be due to increased competition under specific search terms, Google penalties, a poor mobile user experience, bad backlinks, or low-quality content.